A BRUTAL LESSON IN BUSINESS PLANNING

Fiona Scott
4 min readMar 16, 2023
WHO WILL REGRET PUTTING THEIR BUSINESS PLANS INTO THE HANDS OF MILLIONAIRES?

IT was Week Eleven in the current series of the UK TV series The Apprentice — known as interview week. The five girls left in the process to win a £250,000 investment from entrepreneur Lord Alan Sugar, had to put their plans to the test.

Wearing their colourful business suits, and killer heels, the girls handed over their plans — and we, for the first time — got a sense of their ‘big’ ideas:

  • Marnie, no business experience — wants to open a gym focussed around boxing as that’s her passion. She is an experienced boxer.
  • Victoria — has run a business for a short-time selling pick and mix sweets online after leaving a job as an air steward.
  • Dani — wants to expand on her single salon business and branch out into buying up hair extensions in bulk and selling them to other salons.
  • Megan — wants to expand her cake/cafe/cocktail bar brand and open more bars.
  • Rochelle — has a successful salon in Milton Keynes and wants to grow her brand into a chain, the next one in London’s Belgravia.

With four business gurus scrutinising their business plans, regular viewers know this is going to be a bumpy ride. This time Baroness Brady joined the judges and she was taking no prisoners. Not even allowing the sem-finalists to call her Karren — that was…

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Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.