A LUXURY CHEESECAKE — OR A TASTELESS MASH-UP…
THE SECOND week of the 2024 series of The Apprentice promised entertainment after the car crash of episode one where the girls scraped a win and the boys nosedived into a loss.
While Bristol-based Jack tried to gee up the boys for the second task, sadly his gusto proved to be ephemeral. The colourful girls, who once again stepped forward confidentially where less gung-ho.
An early start at the Royal Exchange suggested a financial task however it was a ‘foodie’ adventure — to create two styles of mini cheesecake, one for a corporate client and one to sell to the public. Yet, as always, the money would be key and it’s so often true that the upfront contract proves to be the one thing which dictates who the winning team will be.
The boys appeared to have the advantage as two of their number are pie- makers Paul Bowen and Phil Turner. Surely given that they manufacture food products they would smash this task? Well, smash was an apt word for all of the wrong reasons.
In the negotiations with the corporate clients, it was very clear that the girls were way ahead. They pitched their mini desserts at £15 a pop which seemed very high, the client talked them down to £13.80 each — when their unit cost per dessert was around £2 — a pretty decent mark-up. The star of this show was Flo Edwards who told…
