AN IMMERSIVE EXPERIENCE IN LOSING MONEY…

Fiona Scott
4 min readFeb 23, 2023
STEPPING INTO THE PAST…HOWEVER WHERE WAS THE PROFIT?

As Week Eight of this year’s BBC tv series of The Apprentice began the nine remaining candidates were tasked with creating an ‘immersive’ experience for paying guests which included food, drink and entertainment.

And so the fun began with Mark, the pest controller, putting himself forward as project manager for Team Apex and the other team members quickly agreed. On the other team, Avi &…

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Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.