AN IMMERSIVE EXPERIENCE IN LOSING MONEY…

Fiona Scott
4 min readFeb 23, 2023
STEPPING INTO THE PAST…HOWEVER WHERE WAS THE PROFIT?

As Week Eight of this year’s BBC tv series of The Apprentice began the nine remaining candidates were tasked with creating an ‘immersive’ experience for paying guests which included food, drink and entertainment.

And so the fun began with Mark, the pest controller, putting himself forward as project manager for Team Apex and the other team members quickly agreed. On the other team, Avi & Marnie slogged it out with Avi finally winning the day. The two most annoying candidates going head to head and, in this episode, Avi coming out on top in the increasingly annoying stakes!

Team Apex opted for a ‘prison experience’ with Megan and Simba in the role of prison officers — and they were outstandingly good. Mark had a clear idea that ticket prices for this event would be £180 a head — and with that in mind Megan and Simba went off to choose the food. Luxury price tag, luxury food (having learned from mistakes around this on a previous task).

Sadly for them, Mark turned out to be a man of ticket indecision. Very quickly he decided the price tag was too high and brought it down — and down, down and down. Coupled with weak selling tactics from team mates Victoria and Dani…well, no members of the public were convinced and, in the office teams, they team didn’t sell one ticket for more than £60 a head. This team were almost losing…

--

--

Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.