CUE THE HAPPY CLAPPY CHARACTERS…with no hands!

Fiona Scott
5 min readJan 19, 2023
WHO WAS IN THE FIRING LINE THIS WEEK?

Episode three of this year’s series of The Apprentice graced our screens last night as the boys’ and girls’ teams mixed it up to become Team Affinity and Team Apex. Would this be more good mannered as the gender mix changed? Or would the claws really come out?

The task this week was to create a 25 second cartoon as a promotion for a new character for pre-school children. Lord Sugar, in cartoon-mode himself, explained that children had always been at the heart of the BBC in its 100 year history (shame it’s all online then now isn’t it?). The teams had to come up with the next big ‘thing’ in children’s pre-school tv.

The team went their separate ways with Avi Sharma becoming project manager for Affinity and Reece Donnelly for Apex — Reece was confident, as he runs a theatre company for children that he could nail this task. He certainly nailed something.

And throughout this task where was Gregory? Apart from talking about the sun moving across the sky in a cartoon, he was noticeably absent. There in body, certainly not in spirit and certainly not in action.

Their team concept was around inclusion and featured two characters Femi & Fay — in a conversation about being inclusive around disability and ethnicity. Already early doors it all felt very PC and as dull as dishwater. If an adult is…

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Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.