Do You Even Know What PR Truly Means?

People often have a preconception about PR which is, frankly, false and inaccurate

What is PR?

One of the first things I always ask clients is “do you really understand the meaning of PR?”

Even recently a new client said “It’s about getting in the media isn’t it?”

And I said — “no it’s not.”

This is a question that baffles so many people when they’re starting out on their PR journey.

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Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.