Do You Even Know What PR Truly Means?

People often have a preconception about PR which is, frankly, false and inaccurate

What is PR?

One of the first things I always ask clients is “do you really understand the meaning of PR?”

Even recently a new client said “It’s about getting in the media isn’t it?”

And I said — “no it’s not.”

This is a question that baffles so many people when they’re starting out on their PR journey.