FANCY BUYING AN EV?

HAVE YOU TRIED AN ELECTRIC VEHICLE YET? WOULD YOU IF YOU SAW THESE ADS?

It was task nine for the remaining candidates in this week’s episode of the BBC TV series The Apprentice. The task? To create an advertising campaign for an electric vehicle aimed at the 18 to 25 year age range.

I was particularly interested in this because I drive an EV and have done for almost three years — and it’s a little one and I love, love, love it. Although I was not the target demographic it was interesting to see…