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Five Random Things About Me

Fiona Scott
5 min readNov 6, 2020

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Oh no — that client’s booked lunch at a fish restaurant….arrrgghh!

Let’s be real, nobody connects with a robot and nobody bonds with a corporation.

People relate to people. People buy from people and people choose not to buy from people. It’s all about peope.

“Share your weaknesses. Share your hard moments. Share your real side. It’ll either scare away every fake person in your life or it will inspire them to finally let go of that mirage called ‘perfection,’ which will open the doors to the most important relationships you’ll ever be a part of.” — Dan Pearce

You know you need to be helpful on your blog in order to grow your audience and your brand. Maybe you share useful tips or you give away free printables or courses? But somehow, you’re not connecting with your readers. You may be getting some traffic, but a certain spark is missing…

The human element.

It’s important to be real with your audience. Why? Because at the end of the day, people buy from people. Allow your audience in on what happens behind the brand and be personable; someone they can relate to.

Today I’m sharing five random things about me so you can see a glimpse of just a part of the woman behind my brand. And apart from that, don’t we need something a little more lightweight at the moment?

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Fiona Scott
Fiona Scott

Written by Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.

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