FORGET THE EASTER BUNNY AND EMBRACE THE MATCHA MEMBER!

Well Easter was the theme of the next episode of the latest series of The Apprentice which aired last night on the BBC in the UK. For the remaining candidates the task this week was to create a concept of a new Easter egg and then pitch to retailers — including Tesco & Waitrose — to gain ‘hypothetical’ sales and the team which got the highest number of orders would win.

On a side note, I’d never heard Lord Sugar talk about ‘hypothetical’ sales before so I do feel (I could be wrong) that the BBC legal team has stepped in around authenticity. None of those sales were real. Yet is seems the retailers were briefed that they had to treat these concept eggs, their packaging and supporting videos as if these were real pitches from real businesses. They didn’t hold back.

Jana Denzel was the project manager for one team as Lord Sugar had ‘ordered’ him to show up this week. Melica Moshiri put her name forward to lead the other team even though Anisha began to show up as the new moany mouth. Jana wanted to go for a child’s Easter egg and Melica’s team went for the luxury egg, following Dean’s suggestion of using matcha as an ingredient as it was a favourite drink of his. This turned out to be a good decision.

On Jana’s team, there emerged a strange impression from him that a new Easter character would help sell…