How To Be A Journalist’s Dream…

Fiona Scott
4 min readMay 15, 2020
Work with a journalist — not against them — if you want to be visible to their audience….

How to be a journalist’s dream…

Have you ever sent a great news story to the media which just hasn’t been picked up? Unfortunately, just having a great story isn’t always enough. What you think is great may not be what they think is great. Also journalists receive hundreds of press releases every single day and a lot remain unopened. One national journalist told me only recently he has 30,000 unopened emails!

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Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.