HOW TO SELL AN ELECTRIC BIKE…..BADLY….

Fiona Scott
4 min readFeb 3
Victoria who didn’t get on her electric bike…

It was week five of The Apprentice and the teams had to create a marketing campaign for new electric bikes.

Woken by the telephone at 4am the 13 candidates had 20 minutes to get ready for the cars as they headed off to meet Lord Sugar. How do they get ready in that time and look so polished? Is that real? I’ll have to ask one of the candidates when I meet one.

Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.