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KIDS & CASH — WHAT COULD GO WRONG?

Fiona Scott
3 min readMar 14, 2025

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BANKING FOR CHILDREN…LE’TS TALK CASH

It’s week seven of The Apprentice here in the UK and with 12 candidates left, it was time for an app task — to create a banking app and a money box to educate children aged six to nine around money. Those ideas would be pitched to three banks — of the modern ilk. The project with the most sales would win.

It’s said that a child’s mindset around money is sealed by aged seven and by that time, the way they will think about and deal with money as adults will stem from those early years. So teaching children financial skills and literacy is increasingly important.

The teams were mixed up a bit and on one team Freddie stepped up as project manager and making Dean, the only candidate this year with children, as sub team leader (although Anisa wanted that role too, what a surprise).

On the other team Jordan put himself up as PM but with his very sloooooooow speaking style, I wondered if they would get anything done or agreed. Jordan has been pretty unimpressive so far.

The vision from Jordan was pretty mixed — it was all about being mythical or was it super heroes or possibly a cyber superman? Jordan’s favourite phrase revolved around it ‘not mattering’ . A confused vision which led to mismatched titles, colours, avatars and a money box which was meant to be a pot of gold but looked like a swag bag full of popcorn…

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Fiona Scott
Fiona Scott

Written by Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.

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