SOCIAL MEDIA CAN BE A TOOL OF DARKNESS OR LIGHT — choose wisely…
JOURNALISTS like me know the power of the written word, the visual image and the video clip. We’ve always known it and we know that hidden in those tools lies a power untapped and sometimes it’s unimaginable.
With the growth of social media over the last 20 years, that power has grown and grown and its impact cannot be underestimated. What you say and do in this public space WILL have an impact and it WILL have consequences for you and others.
Therefore you have to consider what kind of impact you want to have and what kind of consequence you are prepared to accept. This is still an evolving space, the law around it is still evolving yet that hidden power is growing stronger by the day.
Use it wisely and with good intention.
It doesn’t matter who you are, famous or not, celebrity or not — this space has power for all.
Often in business we talk about having a positive mindset, taking positive action and having a greater impact. These mantras have been around since business began. Just as PR has been around too.
With social media the opportunities within it are immense. You can have greater impact, you can build a small tribe or a large tribe, a large following and you can become successful in your area of…
