Square peg, round hole

  • Humble and grateful — leave arrogance at the door, be humble and grateful in your tone.
  • Say thank you — all positive media coverage is good and worthy of thanks and celebration — whether that’s on a national news website, print magazine or a blogger from your own backyard. It’s pretty great when someone writes about you positively.
  • Be a person- journalists only write about products and services if they are writing one story on that particular range of products, which might be once in a blue moon. They write about people. Embrace your personality.
  • Have an opinion — this does not mean have a rant or express extreme views based upon prejudice and without any ability to support with facts or data. Hold and share authentic opinions that you feel confident you can justify.
  • Don’t be afraid to comment — journalists need people with relevant credibility (experience, qualifications, job roles) to comment on the news going on in the moment. You don’t have to point the finger or ‘have a go’ at any individual — you just have to share a fair comment based on the context.
  • Keep in touch — journalists are like any other business contact with an audience at their disposal. They want to know what you are up to — they just don’t want to be spammed or bombarded with you every single day. Ask them if they mind receiving your monthly newsletter, or if they mind the occasional email from you. Keep them in your contacts’ ‘book’ and they will return the favour.
We buy from people we know, like and trust. Oh yes, journalists put people first too.



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Fiona Scott

Fiona Scott


Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.