Sweet cereal or a soggy snack?
4 min readMar 7, 2024
As week six of The Apprentice was aired on the BBC in the UK, the teams task this week involved the world of cereals aimed at children. Marketing to children with cereals is not a task I personally feel is ethical given that in the UK, many of our cereals are packed with sugar and are, frankly, one of the most unhealthy breakfast choices.