Sweet cereal or a soggy snack?

Fiona Scott
4 min readMar 7, 2024
A tasty treat or slimy seafood — would the candidates’ breakfast cereal tempt the tastebuds of children?

As week six of The Apprentice was aired on the BBC in the UK, the teams task this week involved the world of cereals aimed at children. Marketing to children with cereals is not a task I personally feel is ethical given that in the UK, many of our cereals are packed with sugar and are, frankly, one of the most unhealthy breakfast choices.

--

--

Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.