THE ART OF SUSTAINABLE FASHION…

After being away from BBC TV for two weeks, I’d missed out on a couple of tasks in the 2025 series of The Apprentice so came back to seven candidates left and a fashion task — to create a sustainable fashion brand and try to make hypothetical sales to those in the trade.

With three in one team, Chisola was PM because she’d been involved in fashion shows at school and at university — hardly huge experience but more than anyone else. In the other team, Liam was the obvious choice because he runs a workwear brand — but the team chose Jordan, who talks up a game but, for me, has been pretty bland throughout. Sadly Liam chose to sulk for the whole of the task — which brings everyone down in a team of just four.

Chisola went for a sportwear look with a jacket, blue vest t-shirt covered in fish scales and also a pair of yoga pants, very like the ones on a certain social media platform which accentuates the bum. Sustainable, a bit boring but pretty middle of the road. As she was designing alone, she had to rely on her own limited ideas. The logo, designed by Amber and Dean looked very twee and was the total opposite of what Chisola wanted. The name wasn’t too bad — Re-Apparel.

The other team decided to be niche thanks to the constant pushing of Mia, who has strong views and pushed them heavily on to Jordan, who seems to struggle to create or hold…