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TOP TEN PR TRENDS FOR 2021
As we start, in the UK at least, to emerge from the pandemic and to get back to business, the lockdown lessons will gradually permeate every facet of our lives.
If we think back to the First World War, the loss, the devastation, the national trauma, there was a breath and then we had the Roaring 20s, a time of great social change in fashion, in invention, in style and in how we lived our lives, particularly for women. Often it must have seemed that it was the ‘frivolous’ things which changed, however it seemed to hinge on all of those experiences and products, society was unable to enjoy during four years of war. Often the greatest futurists are our artists, musicians, poets and writers — those who use their imaginations to imagine so much for us and later turn out to be right!
Again after the Second World War, and almost a decade of rationing in the UK, there came the social change of the late 1950s and the ’60s. Huge societal changes, this time in fashion, art, style, music and particularly among the younger generation and women who wanted a different life experience, removed from that of their parents and grandparents.
It would be foolish to think these things will not happen now. Indeed the seeds of change are already emerging. For those of us who work in the media, public relations and all forms of marketing — we need to have an eye to the…
