WHICH POD DO YOU FANCY? THE STAR OR THE BEEPURE?

WHEN WILL THE CANDIDATES LEARN TO WORK WITH POTENTIAL CLIENTS AND NOT AGAINST THEM?

It was the seventh episode of the UK’s BBC TV series The Apprentice last night and it was a classic! A classic exercise in how to do things the wrong way — and it’s one of the reasons I love the series. I think it educates entrepreneurs in what ‘not’ to do.

This week’s task was to design a driverless vehicle — a pod — to sell to potential clients who were looking for an innovative…

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Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.

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Fiona Scott

Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.

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