WHY WOULD A NATIONAL JOURNALIST WRITE ABOUT YOU?

WHY WOULD A NATIONAL JOURNALIST WRITE ABOUT ME OR YOU? PICTURE BY BARBARA LEATHAM

I often get told by business owners who want PR (well the media relations bit of PR any way) that they only want national press. They will often say ‘my product or service is national, my brand is national, so I’m not interested in local or regional’.

Today if I get that vibe or if I explain why that’s a crazy way to think of media relations — and the business owner still doesn’t…

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Fiona Scott

Fiona Scott

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Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.