You have to learn to be more than your business…or your job…

Fiona Scott
9 min readJan 31, 2021
People buy from people — never, ever forget that in business…or in any role you hold professionally

‘PEOPLE BUY FROM PEOPLE’ — no exceptions.

It’s a wellknown business phrase and people, I’m sure, get sick of hearing it. Yet it’s one of the deepest and most profound lesson one has to learn in business, whatever your business or role within a business may be.

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Fiona Scott

Fiona has been a UK journalist for more than 30 years as well as being a freelance tv producer director. She’s also had her own media consultancy since 2008.